It's that time of year - the Christmas Ads have arrived
Favourite retailers like John Lewis, M&S and Aldi are known for their memorable festive adverts
To really understand what drives consumer behaviour and decisions, marketers must look beyond rational thought and study the emotional impacts of advertising – that’s where
85% of Brits will be taking active steps to be more eco-friendly this Christmas.
Christmas is a magical time of year – but it’s also a
An interview with Ken Daly, CEO of JML
JML (John Mills Limited) is a household name. Their products can be found on every British High Street and
The 2019 collection of advent calendars are more exciting and comprehensive than ever before.
Competition in the retail space is fierce. With that in mind, it's
Ahead of Retail Bulletin’s AI in Retail Conference in October, I catch up with speaker Christina Garratt, automation programme leader at John Lewis, to find
Retailer interview
Chris McGrath
IT & Digital Programme Manager
Marks and Spencer (M&S)
AI in Retail
Tell us about your role at M&S
I’m responsible for leading IT and Digital Engagement
Retailer interview
According to PwC, “retailers need to strengthen the digital and operations talent in the retailer C-suite to best manage shrinking store networks, more complicated
Digital technologies like AI, biometrics, machine and deep learning and robotic automation are either transforming retail business models or high up on the agenda in
The biggest cause of misalignment between marketing and sales is that leads are unqualified or not quality leads that will generate real opportunities. Over
Addressing the changing consumer
In the age of digital shopping—where the competitor is a click, swipe, or tap away—how consumers make buying decisions has drastically changed.
Time for a restructure?
The world of marketing has changed. Here are some of the mega shifts
Since starting out in my career as a marketer, the
What’s the holy grail of retail? For me, it’s shoppers that keep coming back time and time again.
This means offering an unparalleled customer experience that
In May 2017, The Economist called personal data “the world’s most valuable resource’ ahead of oil. Because personal data is so valuable, it’s vulnerable to theft
The idea of handling and using data can be daunting for any retailer. Data offers huge opportunity but it requires investment, focus and a clear
During the event, we hotly debated and delibered the term ‘Omnichannel’. But really, it's just the customer journey isn't it?
