Part 2: Addressing the changing consumer
In the age of digital shopping—where the competitor is a click, swipe, or tap away—how consumers make buying decisions has drastically changed. The truth is, while the proliferation of new channels and technologies has changed the

Part 1: Time for a restructure?
The world of marketing has changed. Here are some of the mega shifts
Since starting out in my career as a marketer, the world has changed. A lot. Totally transformed. Business expectations are higher, sales and

What’s the holy grail of retail? For me, it’s shoppers that keep coming back time and time again.
This means offering an unparalleled customer experience that makes shopping - whether its online, in-store or on mobile - as easy and enjoyable

In May 2017, The Economist called personal data “the world’s most valuable resource’ ahead of oil, because of how much it now informs the way companies communicate with their customers and how it positively impacts customer experience. And, because personal data is

The idea of handling and using data can be daunting for any retailer. Data offers huge opportunity but it requires investment, focus and a clear understanding of what is to be gained to turn it into insight, and once it

Virtual reality and augmented reality could certainly become a powerful channel for brand-consumer interactions, much like mobile and social are today. Why? Well the fashion industry is indisputably undergoing a revolution as retailers embark on digital transformations of their entire

Against a backdrop of economic uncertainty, disruptive technologies, shifting consumer demands, and competition from new and unexpected sources, we are amid the next revolution; the changing CFO. And when it comes to innovating, the CFO is stepping up.

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