It’s that time of year – the Christmas Ads have arrived Favourite retailers like John Lewis, M&S and Aldi are known for their memorable festive adverts (as well as spending a small fortune on more elaborate productions as the years go on) so let’s be honest, emotions are high and expectations even higher. With 2020 […]
To really understand what drives consumer behaviour and decisions, marketers must look beyond rational thought and study the emotional impacts of advertising – that’s where neuromarketing comes in.
85% of Brits will be taking active steps to be more eco-friendly this Christmas. Christmas is a magical time of year – but it’s also a particularly bad time for excess, consumption and waste. We live in a society where being 100% waste free is genuinely impossible, but there are a few tricks to making […]
An interview with Ken Daly, CEO of JML JML (John Mills Limited) is a household name. Their products can be found on every British High Street and they dominate TV home shopping. This consumer product company specialises in the promotion of products with video screens in retail stores as well as selling through its website. I […]
The 2019 collection of advent calendars are more exciting and comprehensive than ever before. Competition in the retail space is fierce. With that in mind, it’s no surprise to see some real creativity in the 2019 collection. Here are a selection of the most noteworthy choices this season. Adnams There are plenty of Advent calendars out […]
Ahead of Retail Bulletin’s AI in Retail Conference in October, I catch up with speaker Christina Garratt, automation programme leader at John Lewis, to find out more about how JLP are using technology automation to improve productivity and the customer experience. Retail Interview Christina Garratt Partner & Automation Programme Lead John Lewis & Partners Christina […]
Retailer interview Chris McGrath IT & Digital Programme Manager Marks and Spencer (M&S) AI in Retail Tell us about your role at M&S I’m responsible for leading IT and Digital Engagement transformational programmes within Marks and Spencer. My role is focused on technologies that will allow us to reduce costs, drive sales, and improve customer […]
Retailer interview According to PwC, “retailers need to strengthen the digital and operations talent in the retailer C-suite to best manage shrinking store networks, more complicated supply chains, digital innovation, and launching new services to keep currently loyal customers.” With this in mind, I talk to Thomas Merrigan to find out how they are using […]
Digital technologies like AI, biometrics, machine and deep learning and robotic automation are either transforming retail business models or high up on the agenda in retail boardrooms across the globe. So, what’s next?
The biggest cause of misalignment between marketing and sales is that leads are unqualified or not quality leads that will generate real opportunities. Over time, sales teams believe that marketing don’t know what a lead is and so the divide between the two continues.
Addressing the changing consumer In the age of digital shopping—where the competitor is a click, swipe, or tap away—how consumers make buying decisions has drastically changed. The truth is, while the proliferation of new channels and technologies has changed the way that many marketers operate has stayed more or less the same. Gaining the advantage […]
Time for a restructure? The world of marketing has changed. Here are some of the mega shifts Since starting out in my career as a marketer, the world has changed. A lot. Totally transformed. Business expectations are higher, sales and buying behaviour is more complex than ever and skills are far more intelligent. Customer orientated […]