Brand

Using digital to create the instore experience

There’s no denying that in-store technology in the retail sector has completely revolutionised the way consumers shop. Rapid changes in technology and a growing digitally savvy demographic has put tremendous...

Christmas TV campaigns by retailers take the next step

Last year, I was debating the merits of the big retailers Christmas advertising campaigns. What has really struck me looking at 2014, is the level of integration across the various...

HAILO. The Black Cab App. Or not…

This week, I have spent a lot of time in London city centre and I have to say, I love catching a London black cab. The cabby is almost always...