Campaigns

Planning for 2015 peak

The Christmas season is the golden quarter for most retailers. This is the quarter that should be best for balance sheets; a successful peak will mean a successful year. In...

Mother’s Day around the corner

Around the world, Mother’s Day is celebrated on many different dates and in different ways. While the customs and traditions vary, everyone knows how important it is to honor moms...

Christmas TV campaigns by retailers take the next step

Last year, I was debating the merits of the big retailers Christmas advertising campaigns. What has really struck me looking at 2014, is the level of integration across the various...

The first sign of Christmas? The Coca-Cola truck of course…

1 Fact coming for every day of advent… day 22. But what of the traditional Coca-Cola Christmas adverts? Despite a 22% growth in the Indian market, Coca Cola have not...

HOT visual merchandising with Primark

1 fact coming for every day of advent… 16 Steps to successful visual merchandising For any visual merchandise fan (me!), Christmas is the ultimate time of year. From three-dimensional shop...

Legendary marketing fails

1 fact coming for every day of advent… day 15. 15 Marketing Fails and some critical success factors to watch out for It is nearly Christmas and I don’t mean...

13 Marketing trends for 2013

1 fact coming for every day of advent… day 13. CMOs rediscover traditional media At this time of year, I like to go back and re-read forecasts and predictions for...