Consumer Behaviour

The changing role of Marketing (Part 2)

Addressing the changing consumer In the age of digital shopping—where the competitor is a click, swipe, or tap away—how consumers make buying decisions has drastically changed. The truth is, while...

Putting the customer experience first

What’s the holy grail of retail? For me, it’s shoppers that keep coming back time and time again. This means offering an unparalleled customer experience that makes shopping – whether...

What GDPR means for Marketers

In May 2017, The Economist called personal data “the world’s most valuable resource’ ahead of oil, because of how much it now informs the way companies communicate with their customers and how...

The Future of Retail: Omnichannel

During the event, we hotly debated and  delibered the term ‘Omnichannel’. But really, it's just the customer journey isn't it?

The Future of Retail: Customer Engagement

I was chuffed to bits to be part of the Future of Retail report on Customer Engagement. The report (published by The Retail Bulletin) looks at the latest thinking on...

Love your customers

Love your customers: 3 Top Tips

Today I am reminded of something Walt Disney once said; “Do what you do so well that they will want to see it again, and bring their friends.” With this...

Retailers remove friction from the shopping experience

When consumers turn to a device to buy something, they expect the experience to be frictionless. Increasingly retailers are looking for ways to reduce the amount of friction both in store...

Plus size clothing is a growing market

The retail and fashion industries have long given the cold shoulder to plus-sized women but runway designers are now starting to show the love for the fuller figured woman. There...

Why Retailers Need to Customer Journeys, not ‘Channels’.

As the online world becomes as real as the high streets we walk down, retailers need to focus more on the customer journey itself than actual channels. In a world...

How to create a marketing persona

Like any element of your marketing, you shouldn’t dive into content marketing without a strategy. To ensure that your content marketing is valuable and creating reciprocity, you need to understand...

Don’t miss out on the 5th P of the marketing mix – the persona.

The 4 Ps of Marketing, a definition that marketers learn as they start out in the industry – putting the right product in the right place, at the right price,...

Pushing Customer Engagement

Check out my latest blog on ‘How do you go beyond standard customer engagement’ where I share 5 top ideas:   1.   Create something unexpected 2.   Social media...