Loyalty

Love your customers

Love your customers: 3 Top Tips

Today I am reminded of something Walt Disney once said; “Do what you do so well that they will want to see it again, and bring their friends.” With this...

Creating the marketing imperative …relevance

And 5 top tips for creating compelling content “We’ve gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day...

eCommerce sales grow 20%

Day 20   It has been a strong year for retailers with an online channel – eCommerce sales grew 20%, year on year, in November as reported by IMRG, the...

Can brands use product offers and promotions to deliver value beyond ‘quick hit’ discounts and build customer loyalty?

Transform the delivery and fulfilment of product offers to enhance loyalty  In May 2013,  Andy Clarke, Asda CEO, was insistent that low prices would drive loyalty to their stores. I remember...

The gift of promotions – making a difference to a retailer’s bottom line

Gift cards can make a substantial difference to a retailer’s bottom line when regarded as a tool and not a product.  One of the most successful ways this tool can...