Marketing

Using digital to create the instore experience

There’s no denying that in-store technology in the retail sector has completely revolutionised the way consumers shop. Rapid changes in technology and a growing digitally savvy demographic has put tremendous...

How to create a marketing persona

Like any element of your marketing, you shouldn’t dive into content marketing without a strategy. To ensure that your content marketing is valuable and creating reciprocity, you need to understand...

Don’t miss out on the 5th P of the marketing mix – the persona.

The 4 Ps of Marketing, a definition that marketers learn as they start out in the industry – putting the right product in the right place, at the right price,...

Pushing Customer Engagement

Check out my latest blog on ‘How do you go beyond standard customer engagement’ where I share 5 top ideas:   1.   Create something unexpected 2.   Social media...

The advent of Marketers getting smarter?

Come early November, if it’s not the Coca Cola advert on television that marks the start of the holiday season, it’s surely the Chocolate Advent calendar – or is it? Used...

5 Effective marketing tips for specialist retailers

The specialist retail sector is growing at a rapid rate, which is increasing not only the levels of diversification, but also competition.  Check out the latest contribution to The Retail...

The Future of Consumer Engagement – iBeacons

It sounds crazy but it is true: one of the most exciting things going on in consumer technology is Bluetooth. (I am smiling at the thought).  Specifically, I am talking...

How marketing has changed

Where will the magic come from? In marketing, our ultimate goal is to reach customers at that moment that most influences their decisions. The most important thing for marketers to...

On top of your game?

The dynamic nature of marketing means that tools, techniques and technologies are constantly evolving. The need to stay relevant, informed and competitive has never been more important. Social media has...

Why I chose a responsive web design?

One site. One look. Any device. My site is now responsive and I am happy.  One of the most appealing aspects of having my site built with a responsive framework...

Moments of truth

This past weekend, I had been working on my 2014 Challenge as well as other content in readiness for switching my website over to a brand spanking new responsive website....