Social Media

Pushing Customer Engagement

Check out my latest blog on ‘How do you go beyond standard customer engagement’ where I share 5 top ideas:   1.   Create something unexpected 2.   Social media...

On top of your game?

The dynamic nature of marketing means that tools, techniques and technologies are constantly evolving. The need to stay relevant, informed and competitive has never been more important. Social media has...

New Twitter Layout

Today is a big day in the history of Twitter.  Thinking about it, I do not believe I have ever put a ‘face’ to my followers/followings on Twitter – I...

With social media, there is no hiding

Social media is enforcing accountability and where not, culprits are exposed. At last, Joe Public are waking up to and understanding the immense advantages of social media – not just...

The art of display through Infographics

Every picture tells a story but sometimes it takes a clever combination of words and pictures to tell a story quickly, clearly and in an entertaining fashion. This is why...

19% of Twitter users seek customer service via Tweets

1 fact coming for every day of advent… day 19. Brands, of every shape and size are facing increasing amounts of pressure to provide a better, quicker service over a...

13 Marketing trends for 2013

1 fact coming for every day of advent… day 13. CMOs rediscover traditional media At this time of year, I like to go back and re-read forecasts and predictions for...