Brand

Customer Experience 2020

Digital technologies like AI, biometrics, machine and deep learning and robotic automation are either transforming retail business models or high up on the agenda in retail boardrooms across the globe. So, what’s next?

Using digital to create an instore experience

There’s no denying that in-store technology in the retail sector has completely revolutionised the way consumers shop. Rapid changes in technology and a growing digitally savvy demographic has put tremendous...

Retailer Christmas TV adverts take the next step

Last year, I was debated the merits of the big retailers Christmas advertising campaigns. What seems to be different this year is the level of integration across the various campaigns...

HAILO. The Black Cab App. Or not…

This week, I have spent a lot of time in London city centre and I have to say, I love catching a London black cab. The cabby is almost always...