Campaigns

Emotional colour therapy

Neuromarketing: Time to get scientific?

To really understand what drives consumer behaviour and decisions, marketers must look beyond rational thought and study the emotional impacts of advertising – that’s where neuromarketing comes in.

Advent Calendars 2019

The 2019 collection of advent calendars are more exciting and comprehensive than ever before. Competition in the retail space is fierce. With that in mind, it’s no surprise to see...

The changing role of Marketing (Part 3)

The biggest cause of misalignment between marketing and sales is that leads are unqualified or not quality leads that will generate real opportunities. Over time, sales teams believe that marketing don’t know what a lead is and so the divide between the two continues.

Mother’s Day around the corner

Around the world, Mother’s Day is celebrated on many different dates and in different ways. While the customs and traditions vary, everyone knows how important it is to honour moms...

Retailer Christmas TV adverts take the next step

Last year, I was debated the merits of the big retailers Christmas advertising campaigns. What seems to be different this year is the level of integration across the various campaigns...

The first sign of Christmas

1 Fact coming for every day of advent… day 22. You know it’s Christmas when the Coca-Cola Christmas advert first appears on the telly Ahh, it’s Christmas, I’m in Covent...

HOT visual merchandising tricks from Primark

1 fact coming for every day of advent… 16 Steps to successful visual merchandising For any visual merchandise fan (me!), Christmas is the ultimate time of year. From three-dimensional shop...

Legendary marketing fails

1 fact coming for every day of advent… day 15. 15 Marketing Fails and some critical success factors to watch out for It is nearly Christmas and I don’t mean...

13 Marketing Trends for 2013

1 fact coming for every day of advent… day 13. CMOs rediscover traditional media At this time of year, I like to go back and re-read forecasts and predictions for...