Consumer Behaviour

Christmas Ad Review 2020

It’s that time of year – the Christmas Ads have arrived Favourite retailers like John Lewis, M&S and Aldi are known for their memorable festive adverts (as well as spending...

Emotional colour therapy

Neuromarketing: Time to get scientific?

To really understand what drives consumer behaviour and decisions, marketers must look beyond rational thought and study the emotional impacts of advertising – that’s where neuromarketing comes in.

Keeping it Green this Christmas

85% of Brits will be taking active steps to be more eco-friendly this Christmas. Christmas is a magical time of year – but it’s also a particularly bad time for...

Q&A with JML

An interview with Ken Daly, CEO of JML JML (John Mills Limited) is a household name. Their products can be found on every British High Street and they dominate TV home...

The changing role of Marketing (Part 2)

Addressing the changing consumer In the age of digital shopping—where the competitor is a click, swipe, or tap away—how consumers make buying decisions has drastically changed. The truth is, while...

Putting the customer experience first

What’s the holy grail of retail? For me, it’s shoppers that keep coming back time and time again. This means offering an unparalleled customer experience that makes shopping – whether...

What GDPR means for Marketers

In May 2017, The Economist called personal data “the world’s most valuable resource’ ahead of oil. Because personal data is so valuable, it’s vulnerable to theft or misuse and this has...

The Future of Retail: Omnichannel

During the event, we hotly debated and  delibered the term ‘Omnichannel’. But really, it's just the customer journey isn't it?

The Future of Retail: Customer Engagement

The future for retailers in 2020 will undoubtedly involve a mobile-first, cloud-first approach It was a great pleasure and honour to be a part of the Future of Retail report...

Love your customers

Love your customers: 3 Top Tips

3 top tips for ensuring your customers feel appreciated   “Do what you do so well that they will want to see it again, and bring their friends.” Walt Disney...

Retailers remove friction from the shopping experience

When consumers turn to a device to buy something, they expect the experience to be frictionless. Increasingly retailers are looking for ways to reduce the amount of friction both in-store, at...

Plus size clothing is a growing market

The retail and fashion industries have long given the cold shoulder to plus-sized women but runway designers are now starting to show the love for the fuller figured woman.  ...