Consumer Behaviour

Why Retailers Need to Customer Journeys, not ‘Channels’.

As the online world becomes as real as the high streets we walk down, retailers need to focus more on the customer journey itself than actual channels. In a world...

How to create a Marketing Persona

Like any element of your marketing, you shouldn’t dive into content marketing without a strategy. To ensure that your content marketing is valuable and creating reciprocity, you need to understand...

The Marketing Persona

Marketing personas are a crucial component of successful inbound marketing Today’s marketing environment is increasingly crowded, noisy, and commoditised. Marketing personas are a crucial component of successful inbound marketing, particularly...

Pushing Customer Engagement

Check out my latest blog on ‘How do you go beyond standard customer engagement’ where I share 5 top ideas:   1.   Create something unexpected 2.   Social media...

What happens after Black Friday and Cyber Monday?

Value beyond the price tag Following the economic downturn a few years back, retailers quickly cottoned on to promotion and frequent sales offers to drive customers back in store. As...

Sales Challenger impacts Marketing

In marketing, our ultimate goal is to reach customers at that moment that most influences their decisions. The most important thing for marketers to do is to make sure that...

The art of web design and “load blindness”

Today, I read some very interesting research about perceptual overload in the context of web design. What the research talks about is how neuroscientists at the University College of London...

Building stronger business relationships

It’s Valentine’s Day and of course, the topic of conversation all over social media today is romance and love. Hot on the topic of the day – relationships, I wanted...

Beware of distraction

Forget the ‘information age’, the year of marketing ‘clutter’… surely we are in the era of distraction? With so many channel to market and tools to help us, it can...

Is it a Resolution or a Goal?

People all over the world are making New Year’s resolutions today. More than 40% of us are busy making promises to start doing something good or stop doing something bad...

Why go nuts this Christmas?

1 fact coming for every day of advent… day 23. Almost a quarter (23%) of adults will borrow money this year to help cover their Christmas expenses. (Research by Gocompare.com)...

HOT visual merchandising tricks from Primark

1 fact coming for every day of advent… 16 Steps to successful visual merchandising For any visual merchandise fan (me!), Christmas is the ultimate time of year. From three-dimensional shop...