Data

What GDPR means for Marketers

In May 2017, The Economist called personal data “the world’s most valuable resource’ ahead of oil. Because personal data is so valuable, it’s vulnerable to theft or misuse and this has...

Data, the new differentiator?

The idea of handling and using data can be daunting for any retailer. Data offers huge opportunity but it requires investment, focus and a clear understanding of what is to be gained to turn it into insight