Gift Card

The gift of promotions

Making a difference to a retailer’s bottom line Gift cards can make a substantial difference to a retailer’s bottom line when regarded as a tool and not a product. One...

Christmas 2012. How popular will Gift Cards be?

Market growth expected The popularity of Gift Cards in the US was underlined by a recent National Retail Federation survey which found 60% of 8,899 respondents hoped to receive them...