Marketing

Emotional colour therapy

Neuromarketing: Time to get scientific?

To really understand what drives consumer behaviour and decisions, marketers must look beyond rational thought and study the emotional impacts of advertising – that’s where neuromarketing comes in.

Advent Calendars 2019

The 2019 collection of advent calendars are more exciting and comprehensive than ever before. Competition in the retail space is fierce. With that in mind, it’s no surprise to see...

The changing role of Marketing (Part 3)

The biggest cause of misalignment between marketing and sales is that leads are unqualified or not quality leads that will generate real opportunities. Over time, sales teams believe that marketing don’t know what a lead is and so the divide between the two continues.

The changing role of Marketing (Part 2)

Addressing the changing consumer In the age of digital shopping—where the competitor is a click, swipe, or tap away—how consumers make buying decisions has drastically changed. The truth is, while...

The changing role of Marketing (Part 1)

Time for a restructure? The world of marketing has changed. Here are some of the mega shifts Since starting out in my career as a marketer, the world has changed....

Using digital to create an instore experience

There’s no denying that in-store technology in the retail sector has completely revolutionised the way consumers shop. Rapid changes in technology and a growing digitally savvy demographic has put tremendous...

How to create a Marketing Persona

Like any element of your marketing, you shouldn’t dive into content marketing without a strategy. To ensure that your content marketing is valuable and creating reciprocity, you need to understand...

The Marketing Persona

Marketing personas are a crucial component of successful inbound marketing Today’s marketing environment is increasingly crowded, noisy, and commoditised. Marketing personas are a crucial component of successful inbound marketing, particularly...

Pushing Customer Engagement

Check out my latest blog on ‘How do you go beyond standard customer engagement’ where I share 5 top ideas:   1.   Create something unexpected 2.   Social media...

The advent of Marketers getting smarter?

Come early November, if it’s not the Coca Cola advert on television that marks the start of the holiday season, it’s surely the Chocolate Advent calendar – or is it? Used...

The Future of Consumer Engagement – iBeacons

It sounds crazy but it is true: one of the most exciting things going on in consumer technology is Bluetooth. (I am smiling at the thought).  Specifically, I am talking...