Research

Data, the new differentiator?

The idea of handling and using data can be daunting for any retailer. Data offers huge opportunity but it requires investment, focus and a clear understanding of what is to be gained to turn it into insight

The power of humans in retail

In an era of fast-moving technologies and changing shopping behaviours, you’d be forgiven for thinking that the future of retail lies in its ability to keep pace with new digital...

Plus size clothing is a growing market

The retail and fashion industries have long given the cold shoulder to plus-sized women but runway designers are now starting to show the love for the fuller figured woman.  ...

Sales Challenger impacts Marketing

In marketing, our ultimate goal is to reach customers at that moment that most influences their decisions. The most important thing for marketers to do is to make sure that...

The art of web design and “load blindness”

Today, I read some very interesting research about perceptual overload in the context of web design. What the research talks about is how neuroscientists at the University College of London...

Technology gifting this holiday season

1 fact coming for every day of advent… day 14. 14% of people plan on gifting someone special with a tablet this Christmas.  And on the reverse end of the...

Chinese culture and the role of numbers

1 fact coming for every day of advent… day 8. Number 8 for prosperity Here in the Western world, many of us associate our ‘lucky number’ with our date of...

Christmas 2012. How popular will Gift Cards be?

Market growth expected The popularity of Gift Cards in the US was underlined by a recent National Retail Federation survey which found 60% of 8,899 respondents hoped to receive them...