Forget the ‘information age’, the year of marketing ‘clutter’… surely we are in the era of distraction? With so many channel to market and tools
The number of Facebook users in the US dropped by 1.4 million over December 2013. This has dominated social media discussions and commentary naturally but
People all over the world are making New Year’s resolutions today. More than 40% of us are busy making promises to start doing something good
1 fact coming for every day of advent... day 23.
Almost a quarter (23%) of adults will borrow money this year to help cover their Christmas
1 Fact coming for every day of advent... day 22.
You know it's Christmas when the Coca-Cola Christmas advert first appears on the telly
Ahh, it's Christmas,
1 Fact coming for every day of advent... day 21.
Christmas around the world
Today, I am excited about Christmas. A long standing tradition in my family
1 fact coming for every day of advent... day 15.
15 Marketing Fails
and some critical success factors to watch out for
It is nearly Christmas and I
1 fact coming for every day of advent... day 14.
14% of people plan on gifting someone special with a tablet this Christmas.
And on the reverse
1 fact coming for every day of advent... day 13.
CMOs rediscover traditional media
At this time of year, I like to go back and re-read forecasts
Snow results in a plummet in brick and mortar retail sales. Consumers would rather be building snowmen ... the positive news for eCommerce and online
From a very early age, I was fascinated by words, pictures, people and stories.
In my very first job I was working in a sales
Transform the delivery and fulfilment of product offers to enhance loyalty
In May 2013, Andy Clarke, Asda CEO, was insistent that low prices would drive loyalty