The retail and fashion industries have long given the cold shoulder to plus-sized women but runway designers are now starting to show the love for the fuller figured woman.
There was a time when plus-size shoppers had limited choice. Plus-size specialist retailers sprang up to cater for these shoppers, but in comparison with the size 10/12 shopper, fashion options were still fairly limited.
But this now looks set to change with mainstream retailers are beginning to offer a plus-size range too. And when you look at the figures, it’s not surprising that many big-name retailers have decided to branch out into this sector.
According to the Office for National Statistics (ONS), 61.2% of men and 50.8% of women in England aged 25 to 34 are overweight. This figure rises further when you look at the 35-44 age group, where 72% of men and 56.4% of women fall into this category.
As the average body size in the UK increases, there is a growing opportunity for retailers in this market. According to retail analyst, Verdict, the womenswear sector has the potential to grow 6.2% in 2015 to around £5.9bn, representing 24.9% of the total womenswear market.
And if that’s not enough to convince you, Conlumino forecast that shoppers’ spend on plus-size fashion will grow 23.8% to £6.4bn by 2019, as more retailers expand their ranges to include bigger sizes.
Woman are embracing their shape and it’s about time. Vloggers are playing a key role in this change. Personally, I follow (and adore!) Georgina Horne, Fullerfigurebust. If you’ve not yet experienced her passion, make sure you pay her a visit here.