New Report: Managing Data with Insight
Against a backdrop of economic uncertainty, disruptive technologies, shifting consumer demands, and competition from new and unexpected sources, we are amid a big challenge in retail.
Today’s retailer is managing an ecosystem of expanding complexity. Despite spending billions each year on loyalty programs and customer engagement initiatives, retailers are struggling to effectively use their data to differentiate the customer experience and retain sales.
Both online and offline, forward thinking retailers are embracing a data-first strategy.
From understanding their customers, to matching them to products and personalising the shopping experience, retailers are finding innovative ways to draw insights from the ever-increasing amount of structured and unstructured information available about their customers’ behaviour.
This is the era of intelligence and data is the new currency.