Looking for the perfect fit?

Hello Team Qualtrics,

Thank you for your time over the last week. It was a great pleasure to meet you all and learn about Qualtrics future ambitions.

I appreciate that you will be considering other experienced candidates so I wanted to provide some help. I have put together a short checklist of what I have to offer, together with some examples of relevant projects to demonstrate my expertise and fit to this role.

You can access a copy of my presentation here.

Thank you for considering me.

Warm regards,

Throughout my career, I’ve helped technology companies like Qualtrics to build their brands, generate new business and retain customers. I am personable, driven and have extensive and demonstrated ability to deliver business momentum. I am a commercial leader with a ‘sleeves rolled up’, can-do approach.

I understand SaaS business models and the imperative of bringing O and X data together to create something tangible. 

Being “strategic” to me means being perceptive, future-oriented, open-minded, proactive and able to make decisions based on evidence and calculated hunches.

I also believe in the concept of ‘scrappy’. Within marketing, technology and tactics are constantly evolving as consumers and products change. You need to keep up. You need to test the waters with new ideas and concepts – just as long as you don’t loose sight of your end goals.  

I have an inquisitive mind and I like to ask questions. The more I understand, the better I can articulate the message, or find the answers. Curiosity helps me with problem solving and overall makes me more self aware. 

Check out my work:

Strategy & Planning

Recently I worked with a PoS hardware provider to align their business strategy to their marketing plan. Here is an example of the project kickoff program. This will give you a good overview of how I would approach a strategic project.


K3 Retail had grown largely through acquisition and as a result had several disparate business units. The re-brand of the Retail division was a business DNA transformation. Stakeholder management and internal communications were key to the success of this project.

Additional reading:


Data, the new differentiator?

This is the era of intelligence and data is the new currency. Read my latest report ‘Managing Data with Insight‘ published by Internet Retailing.


The changing role of the CFO

Today’s CFO is managing an ecosystem of expanding complexity, all with a view to achieving competitive advantage. 


VR + AR in fashion retail

The fashion industry is indisputably undergoing a revolution as retailers embark on digital transformations.


Customer Experience (CX) in 2020

With the right intelligence and tools, businesses are reinventing themselves.  For CX to secure its position on the board agenda, businesses must do these 2 things…


Smarketing in an era of dysfunction

Access to predictive data helps us to identify who our buyers are and therefore accelerating true ABM in a way that we have never seen before.


Q&A with Marks & Spencer

I talk to Chris McGrath to understand how M&S are using AI powered interactions and intelligent routing with NLP and robotics.